Station Profile

Format & Call Letters

Adult Contemporary - 96.1 KICX FM

Format Description

KICX FM, McCook Nebraska, plays Adult Contemporary without the hard rock and rap, making it the area's "at work" radio station.

96.1 KICX FM has ABC News. 96.1 KICX has a strong commitment to local and regional news, weather and sports and has been serving southwest Nebraska and northwest Kansas since 1979.

96.1 KICX is proud to be #1 with women making it a must-buy for advertisers looking to reach this important demographic. 

96.1 KICX plays the biggest hits from the ’80s, ’90s, 2K and today. We're the station everyone can agree on at home, at work, and in the car!

96.1 KICX is welcomed in professional offices, restaurants, and retail stores.

Target Audience: 96.1 KICX targets consumers with a high disposable income. 96.1 KICX targets adults 18 to 64 with the core being Women 25-64. The adult female consumer is one of the most lucrative groups for local retailers and businesses to reach.

Artist Profile:96.1 KICX is full of great hits from core artists like Maroon 5, Ed Sheeran, Taylor Swift, Shawn Mendes, Mariah Carey, Backstreet Boys, Madonna, Shawn Mendes, Lady Gaga, Michael Buble, Dido, Train, Katy Perry, Bon Jovi, Matchbox 20, Adele, Justin Timberlake, Pink, Elton John, Kelly Clarkson and more.

96.1 KICX continues to dominate in its target demo Adults 18 to 49 & 25 to 54-year-olds.

96.1 KICX has a strong commitment to local and regional news, weather and sports, severe weather coverage, and is the official local high school sports station.

Get exposure to thousands of affluent customers each week with 96.1 KICX.

Demographic Profile

96.1 KICX listeners have spending power.

Age: 96.1 KICX targets women in the prime 18 to 49 and 25 to 54 demographic. Most of Country Radio listeners in America fall into the 18 to 54 age group. Approximately: 

- 20% of  Adult Contemporary listeners in America are adults 55 to 64 years old.
- 20% of Adult Contemporary listeners in America are adults 45 to 54 years old.
- 15% of Adult Contemporary listeners in America are adults 35 to 44 years old.  
- 10% of Adult Contemporary listeners in America are adults 25-34 years old.
- 5% of Adult Contemporary listeners in America are adults 18-24 years old.

Gender: Females 12+ favor 96.1 KICX.

-  Approximately 60% of 96.1 KICX are female, 40% are male.
- The majority of this important demographic falls significantly into the 18 to 54 age group.

Household Income: 96.1 KICX listeners have high earning power. Approximately:

- 35% of Adult Contemporary listeners in America have an income of over $75,000.
- 25% of Adult Contemporary listeners in America has an income of $50,000 - $74,999.
- 25% of Adult Contemporary listeners in America has an income of $25,000 - $49,999.

Occupation: 96.1 KICX targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Education: 96.1 KICX listeners are well educated. Over 50% of 96.1 KICX listeners have attended college.

The number of people in a household under 12 years of age: Approximately: 

- None 60%
- One 20%
- Two 10%
- Three or More 5%

Investments: 96.1 KICX targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: 96.1 KICX attracts listeners who actively participate in exercise and fitness, biking, golfing, gardening, and hiking. 

96.1 KICX listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

96.1 KICX listeners are in their prime earning and spending years.

Lifestyle Profile

96.1 KICX targets affluent homeowners. 71% of 96.1 KICX listeners own a home. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

96.1 KICX listeners are huge shoppers with purchasing power.

96.1 KICX Listeners

96.1 KICX's format allows advertisers to reach a large consumer group that can’t be reached with any other station.

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, and HDTVs.
-  Are big consumers of furniture, mattresses, major appliances, and automobiles.
- Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoyed going out to restaurants often every month. Almost 90% went out in the past month.
- Purchased men and women's clothing, children's clothing, men's and woman's shoes, and accessories.

96.1 KICX listeners are in their prime income and spending years.

Here's Why 96.1 KICX Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women.
61% of all electronics purchases are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

96.1 KICX Coverage Map